Dr Miteki DegawaHealth Plans, Pricing Strategy & CMA Preparation: Lupa & Vetsure
Lupa and Vetsure partner to help veterinary practices prepare for CMA regulations with smart health plans and pricing strategy.
Key points
With CMA reforms on the horizon, independent practices need practical guidance. In this webinar, Lupa CVO Nick Lloyd sits down with Flo Page, Head of Business Development at Vetsure, to cover the three areas that matter most: health plans, pricing strategy, and client trust.
- Why subscription models are replacing traditional health plans - and how to structure yours
- How to help your team discuss pricing confidently and without apologetic language
- Marketing strategies that differentiate your practice beyond price
With CMA reforms on the horizon, independent practices need practical guidance. In this webinar, Lupa CVO Nick Lloyd sits down with Flo Page, Head of Business Development at Vetsure, to cover the three areas that matter most: health plans, pricing strategy, and client trust. From evolving your health plan into a subscription model, to understanding your true net cost on medications, to helping your team drop the apologetic language around fees - this is a straightforward, experience-led conversation for any practice owner or manager thinking seriously about what comes next.

Dr Miteki Degawa
Dr Miteki Degawa BVSc MRCVS is a veterinary surgeon and Head of Demand Generation at Lupa. Her articles draw on 10 years clinical experience in small animal practice and first-hand knowledge of how veterinary technology shapes day-to-day practice life.
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