Ryan Lewendon — Growth Marketing Manager at Lupa
MEET THE AUTHOR

Ryan Lewendon

Growth Marketing Manager at Lupa

University of Worcester, 2015London, UK8+ years in startup marketing
Every week
Speaks with vet practices about how they operate
Writes about
Practice operations, growth and AI
Background
A decade in startup growth marketing

Über Ryan

Ryan Lewendon is Growth Marketing Manager at Lupa, where he writes about how veterinary practices operate and grow.

He speaks with vet practices every week and is endlessly curious about how they run: how the diary flows, where the admin piles up, what gets charged for and what slips through, and what the well-run practices do differently. That curiosity shapes everything he writes. The question behind each article is the same one: how does a practice deliver fantastic patient outcomes while operating as a healthy, stress-free business?

Before Lupa, he spent a decade in growth marketing helping B2B startups grow. He holds a degree from the University of Worcester (2015) and is based in London.

Every practice runs differently, and the differences are where the lessons are. Ryan writes about what separates the practices that thrive from the ones that just cope.

Beiträge von Ryan

Practice management, AI in veterinary care, and the operational decisions that shape how independent practices run.

What software do veterinarians use?

What software do veterinarians use?

Veterinarians use a practice management system for records, appointments, notes and invoices, plus tools for scribing, booking, reminders, rotas, payments, stock and diagnostics. What each one should do, and what to check.

Veterinary computer systems: all you need to know

Veterinary computer systems: all you need to know

Veterinary computer systems hold the clinical records, diary, payments and stock for a practice. How they developed from 1970s record systems to cloud software and AI, and what to check before you choose one.

Veterinary team management: how to build a practice people want to work for

Veterinary team management: how to build a practice people want to work for

Good veterinary team management starts with a working day your team can reasonably complete. How to plan the diary, make pay and rota decisions understandable, and give every role clear responsibilities.

Veterinary marketing ideas: 8 that use the records you already have

Veterinary marketing ideas: 8 that use the records you already have

The best marketing a practice can do starts with the clients and patients already on its books. Eight campaigns, the filter behind each one, and the three numbers worth tracking.

How to increase veterinary practice revenue (without raising prices)

How to increase veterinary practice revenue (without raising prices)

Six practical ways UK vet practices can grow revenue without raising prices: complete invoicing, online booking, health plans and AI time savings.

Automatisierte Kundenkommunikation für Tierarztpraxen: Was gute Umsetzung ausmacht

Automatisierte Kundenkommunikation für Tierarztpraxen: Was gute Umsetzung ausmacht

Wie Tierarztpraxen automatisierte Erinnerungen zeitnah, relevant und für Kunden leichter umsetzbar gestalten können.

Connect with Ryan

Reach out on LinkedIn.

Ryan Lewendon is Growth Marketing Manager at Lupa. His articles draw on weekly conversations with veterinary practices about how they operate and grow. They do not constitute clinical or legal advice.